At Poggio Antico, everything serves the land – and our approach to hospitality is no exception. We spoke with Martina, who has managed hospitality here for years, to get a behind-the-scenes look at her work.


Martina, tell us about your journey at Poggio Antico. Has anything changed since you started?

I’ve been here for more than a decade! Every year brings new challenges and opportunities, but our philosophy remains steady: we are grateful for what we have and know how essential it is to preserve it. Poggio Antico has certainly grown over the years, and we’ve made significant investments, but each step we take is focused on protecting this place that gives us so much. Preserving it, yes, but also sharing it - so that these vineyards have a sustainable, bright future.


How does hospitality help with preserving the land and enhancing the quality of the wine?

We truly believe that hospitality is a key part of the wine’s journey. From the land to the glass, every detail counts. Ultimately, our goal is to give these surroundings the recognition they deserve. Our approach is about constant quality improvement in every area, which adds real and perceived value to what we do here. That value helps ensure Poggio Antico – and everyone who works here – can keep growing and striving toward our goals.


How do visits at Poggio Antico work?

We start on our panoramic terrace, where we chat with guests, get to know one another, and soak in the incredible landscape that surrounds Poggio Antico. On clear days, you can see the Tyrrhenian Sea, Montecristo Island, and with a little luck, even Corsica! It’s here that we explain the unique characteristics of our vineyards and talk about how the influence of Mount Amiata and the sea breezes shape our wines.

From there, we head to the winery, where guests can see the stages of production up close. If it’s harvest time, the experience becomes even more immersive: you get to see the entire process in action. After the winery, we visit the barrel room, then move on to the tasting room, where tasting becomes a moment of connection.

We offer three different tasting packages, tailored to different interests and experience levels. The first includes a tasting of four wines, offering a gateway into the world of Poggio Antico. For those seeking a deeper experience, we have the “Montalcino Experience,” which includes five wines, including our Riserva. Finally, for a comprehensive overview, there’s the “Poggio Antico Overview,” featuring seven wines, including our two Super Tuscans. Tasting together is such a meaningful part of the experience. For those of us who love what we do, it’s always a pleasure to see how wine can bring people together and foster connection.


What does it mean for you and Poggio Antico to welcome visitors?

For us, welcoming is about sharing – it’s an exchange of stories, experiences, and cultures. People come to Poggio Antico from all over the world, bringing their own life stories, knowledge, and perspectives. So, each visit becomes a chance for mutual growth: we share our story, but we also learn something new from those who come to see us.

Each experience is tailored to the individual before us, whether they’re an expert or new to wine. Dario, Tommaso, Luca, and I put our experience and training into every guest visit, aiming to make them feel at home. Those who return year after year become like family. It’s wonderful to welcome them back, knowing that Poggio Antico has become a place they feel connected to.

But most importantly, welcoming visitors means sharing an important message: here, guests can experience the landscape, learn about the vineyards, taste our wines, and understand why it’s so essential to protect all this. Hospitality has always been central to us; Poggio Antico was one of the first wineries to strongly believe in the value of welcoming guests. We believe awareness stems from direct experience, and that only by showing what goes on behind the scenes can people truly understand the importance of preserving such a special place. It’s a way of raising awareness even for those unfamiliar with our world, so they can grasp the significance of protecting this land and its delicate balance for future generations.