At Poggio Antico, understanding our land is at the heart of our winemaking. But when it comes to describing the terroir, words often fall short—they can't fully capture its essence or help us truly understand it.
This need, along with our desire to explore and share the characteristics of our wines' place of origin with greater transparency and clarity, led to our latest collaboration with Pierre Le Hong. His map-design work has helped us visually express some essential concepts.
The idea is simple yet groundbreaking: to bring to life the words we use to describe our wines by illustrating the land and soil where they originate. This visual tool makes it easier for both storytellers and listeners to instantly grasp the information.
Calling them "3D maps" doesn't do them justice. Pierre Le Hong's creations are immersive experiences that take viewers on a digital journey through the geography and morphology of our land. Starting from a global view and zooming into the detailed plots of our vineyards, his videomaps highlight terrain contours, soil types, wind flow, altitude, slopes, and grape varieties—providing a complete 360° portrait of our terroir.
This project, just unveiled, will continue to evolve as our vineyards develop. It will be updated to tell the stories of new projects, wines, and insights into our terroir. It’s a powerful tool that conveys important information in a compelling way.
Our vision:
This innovative visual tool transforms how we understand and visualize our terroir. It offers an immersive and educational experience that reflects our commitment to representing and communicating our land with authenticity and transparency. As we meet thousands of people each year, it's crucial to convey essential and detailed information quickly. The videomaps allow us to virtually bring people to Montalcino, explaining the territory and our production approach effectively and straightforwardly. Additionally, every member of our winery team can visually link each barrel to its vineyard plot, gaining a more precise understanding of the vintage and improving the overall grasp of our production process.